Take-up of digital radio rising

Latest research from the Digital Audience Research Tracker shows that 8 out of 10 people are now aware of digital radio. Now every month 35% of the population are exposed to Digital Radio with 11% of the population using DAB Radio. However, the vast majority of people used digital TV to access digital radio.

With the benefits of digital radio being greater information on the artist playing, the growth in DAB radio take up should continue to grow.